Budweiser Goal Light for Swarm

Client: Swarm

Brief: Working with Swarm to create the large red lenses and logos for the 20ft Budweiser goal light

Process: Model Budweiser goal lights are a common feature in the homes of NHL ice hockey fans across North America. They are programmed to light up when teams score in real-time. So when Swarm came to us for help in producing the logos and red light lenses for a supersize version we couldn't resist - particularly as our MD is a big ice hockey fan and player himself. We took clear polycarbonate panels and applied transparent red vinyl and printed striping to create the ridges and Budweiser branding logos.

Result: A giant version of the Budweiser NHL ice hockey goal light that was transported to Plaster Rock in Canada for the World Pond Hockey Championships, then on the North Pole.