Canterbury

Client: Canterbury

Brief: To launch the new Canterbury-sponsored RFU England kit by updating all existing signage at The Rugby Store, Twickenham Stadium.

Process: We created one large six-window display for the front of The Rugby Store, printing onto both vinyl and contravision to get the required mix of vibrancy and practicality. Our large format digital printers also produced a variety of retail panels for inside the store itself.

Result: A bold branded entrance to The Rugby Store with clear messaging throughout the shop, creating a unique retail experience for RFU fans.